In short, it’s all about using the right tool for the job and creating time & cost efficiencies.Ĭouple computer-generated imagery with digital artistry, and you have one heck of a dynamic duo that can take your brand’s visuals to the next level. Once they get their hands on a freshly rendered image, they add in these extra touches of realism that CGI can achieve but would take longer to complete in the program. The result is an image that looks like it exists in the real world instead of an alternate reality where everything is too polished.ĭigital artists allow your brand’s audience to spend more time focused on your product and its benefits and less time contemplating why an image of your product may look “weird.” Additionally, digital artists are a great asset to have when creating efficiencies. They also account for how light reflects off of different materials and surfaces. For example, a digital artist will add imperfections like tiny scratches or nicks on a car door, a wrinkle in a rug, or a scuff on a doorknob. They pull back the technically perfect image and add the realistic flaws that appear in real life. Talk about efficiencies!ĭigital Artists Are The Secret Weapon To Photorealistic CGIĭigital artists are the secret weapon and key component behind making your brand’s CGI look photorealistic. ![]() Our team of digital artists was able to swap out the different types of hardware and ultimately accomplish the needs of the client. This is exactly what Hansgrohe needed for this particular project. Sometimes, clients need to create multiple assets that are similar in style yet have subtle differences-like showcasing the same CGI kitchen in different ways with the key changes being that each kitchen features different finishes on light fixtures & hardware. Then, our digital artists inserted the visual elements of the model into the existing CG image, creating the following composite. To do this, our team first replicated the set-up of the CGI kitchen and photographed the model who would ultimately be in the final image. One of our clients, Hansgrohe, asked us to add lifestyle into an existing CGI room scene our team created for them during a previous project. Compositing Photographed Lifestyle Elements Into Pre-Existing Computer-generated ImagesĪnother skill our digital artists have mastered is the art of compositing photographed lifestyle elements into pre-existing CG images. So, instead of just talking about how your brand team can tap into our artists for premium content, we’ll show you some impactful examples of projects we’ve done for our clients in the past. The talented digital artists at Kalman & Pabst have collaborated with national brands in many different industries to create beautiful digitally enhanced assets. How Can CGI + Digital Artistry Impact Your Brand’s Visual Assets? To make up for this lack of authenticity and remove any doubts about the validity of a computer-generated image is where CGI’s perfect complement of digital artistry comes into play. ![]() Natural distortions happen with lighting, angles, etc., that are not usually present in CGI renderings. ![]() The visual may look a bit “off” due to a shadow oddity, or perhaps a surface is a little too shiny compared to what it would look like in real life. Often, this leaves people with the feeling that something isn’t quite right with the image or medium they’re viewing. Let us show you what we mean.Ĭomputer-Generated Imagery (CGI) is so technically perfect, that it doesn’t always reflect what we see in real life. Like these classic duos, CGI also has a complementary partner in (non)crime that makes complete sense: Digital Artistry. As a collective, not many would argue that these independent things paired together simply just make sense.
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